The Intuit study, supported by the Ministry of Micro, Small and Medium Enterprises, as well as the National Institute of Entrepreneurship and Small Business Development and the National Small Industries Corporation,
examines the barriers that keep micro and small businesses from adopting new technology that helps them compete and grow. The findings,
based on original research across 12 cities in India, also identify important opportunities for government,
industry and nonprofits to collaborate on solutions that increase technology adoption and lead to better outcomes for micro and small businesses’ futures.
Technology adoption is a catalyst not only for growth among India’s micro, small and medium enterprises (MSMEs), but for the growth of the Indian economy as a whole. Many stakeholders, including the Government of India, technology companies and MSME leaders, recognise that roadblocks relating to infrastructure, technology and skilled labour must be eliminated to sustain the growth of MSMEs and ensure their continued contribution to India´s industrial production, economic growth and employment.
In India, medium–sized and large businesses are adopting technology in major ways, even ahead of their counterparts in Western markets, particularly with respect to mobile technology. India’s widespread adoption of mobile solutions create a major opportunity for other countries to learn from the India experience and find new ways to “leapfrog” traditional communication means and use the mobile channel to reach huge populations on key issues of social and economic importance.
Below are the key conclusions and recommendations from the collaborative study
- Cost is the top barrier
- Government and other institutional schemes are benefitting small businesses, but there is a broad lack of awareness of
- Case studies and testimonials are incredibly important in communicating the benefit of
- Share best practices and engage the community
- Timing is important
- Technology adoption must be easier, more affordable, and implemented from a local perspective
- Provide long-term support
- The cloud´s potential is tremendous but
customers are not yet convinced of its
benefits and that may be because it is not
well-defined among India´s micro and
small businesses or those who are providing
- The case for technology is clear – the reasons to adopt technology are consistent with MSMEs´ top challenges
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