Operating Values

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Intuit was founded in 1983 with a commitment to integrity and fair play - and that commitment has always been central to our business ever since then. As the company grew, employees wanted to preserve the spirit of the principles they had already embraced as a written legacy for the future. In 1993, we shut down for a day so all employees could gather to brainstorm how to clearly define our vision, mission and operating values.

Ideas were gathered and refined over the next few months by employee teams and formalized as our Operating Values. These same values are taught today and, in concert with our Code of Conduct & Ethics (which applies to all employees, including our CEO and senior financial officers), remain the foundation of our actions and decisions.

We outline the guidelines for this organization in the following ten values. Living by these values creates the type of environment we all desire: an environment in which we exceed the expectations of our customers and those of each other, where we don't just satisfy people, we wow them.

1. Integrity Without Compromise

We hold ourselves and each other to the highest standards in all we say and do. Our actions and communications are always direct, honest, and transparent.

2. Delight Customers.

We put customers at the heart of everything we do. We work together to deliver end-to-end experiences so profound that customers love using our products and services, and actively recommend them.

3. It’s the People.

We are high-performing people who achieve great things. We embrace personal growth and development, diversity, and teamwork.

4. Innovate and Improve.

We innovate to drive growth and continuously improve everything we do. We move with speed and agility and embrace change. We have the courage to take risks and grow by learning from success and failure.

5. Own the Outcome.

We are accountable for our behaviors, actions, and outcomes. We all own the success of the team and take personal responsibility for delivering great results.

6. We Care and Give Back.

We give back to our communities and the environment. We enable our people to participate and collectively have meaningful impact.